Selling Your Home

A Guide for Alabama Homeowners

ERA King's Three-Steps for Success

1. Educate

Understanding buyer behaviors, preferences, and attitudes, then assessing how to best position the home to attract buyers.

2. Amplify

Real estate marketing is loud and fast. Our multi-channel approach is focused on reaching the most buyers possible.

3. Take Action!

Discover how we combine skills and technology to covert prospects into leads, and then close them to get your home sold.

Buyers in Alabama: The Typical Profile

The typical buyer is 42 years old and has a median household income of $72,000. Approximately 75% of all people buying in Alabama earned an Associate's degree or higher. About two-thirds of all buyers in the state are married couples, and 14% of recent home buyers are military veterans. Just three percent are active-duty service members.

People love to call Alabama their home state. Approximately 70% of all people buying in Alabama are moving from within the state. There was only a median 14 miles between the homes that recent buyers purchased and the homes that they moved from.

Buyer Home Preferences

Most recent buyers who purchased new homes were looking to avoid renovations and problems with plumbing and electrical. Buyers who purchased older homes tended to do so in consideration of the price.

Just over 85% of buyers purchased a single-family home, and almost half of all buyers selected structures built between 1980 and 2009.

Heating and cooling costs were the most important environmental features for recent buyers, with 84% finding these features at least somewhat important.

Proximity and accessibility to family and friends was the second most important factor after neighborhood quality-of-life, surpassing proximity and accessibility to jobs, which was more important to buyers pre-COVID.

Overall, buyers expect to live in their new homes for a median of 14 years while 23% say their new home will be their forever-home.



  1. Filtered view from the Birmingham-Hoover, AL DMA® metro area and sourced from NAR calculations of the 1yr PUMS ACS data (2019).
  2. 2021 NAR Profile of Home Buyers and Sellers available at

We believe that buying the right home is critical to happiness and stability in life. Our purpose is to guide each of our clients through one of the largest decisions and financial investments of their lives, and to deliver exceptional experience while we do it.

The home search begins online and transitions offline

Where are buyers getting their information?

About 97% of buyers used the internet to supplement their search, and the most decisive factor for visiting a home were its listing photos. Popular sources included real estate aggregators and social media.

Buyers in Alabama typically searched for an average of eight to ten weeks and looked at a median of nine homes before negotiating an offer.


  1. 2021 Home Buyers and Sellers Generational Trends Report by the NAR Research Group
Loading Contact Me...